We, M&G Advice (part of M&G)*, take the privacy and protection of your personal information seriously.
So we’ve set out below information about our processing of your personal information, what rights you have, and how you can get in touch if you want to know more. When we say personal information, we mean information about you.
We collect the following information about you:
We obtain information about you during your interactions with us and our representatives, when you apply for our products and/or services, when referred to us from our Business Partners*, Marketing Partners* and other third parties, when you register for any of our events or information you provide via our websites and online services. We may also collect personal information about you from third parties and public sources (see Part F below).
Please note this Data Protection Notice covers our processing of your personal information for the purposes set out in Part A below. Unfortunately if you don’t provide all of the information we require this may mean we are unable to provide our products and/or services to you. If you decide to purchase a product or service from us, you’ll be provided with our Client Data Protection Notice as we will need to process further personal information and for different purposes.
We (M&G Advice), M&G and our Business Partners, will use the personal information you provide to us, together with other information, for the following purposes:
Email tracking - when we send emails, we may use tracking pixels or similar technologies for purposes such as measuring and better understanding user engagement with our communications, including to help us analyse, improve and tailor future communications. These can enable us to collect information about interactions with an email, such as whether and when it was opened, how many times it was opened, the device used to open it and whether any hyperlinks within the email were clicked. Depending on the type of email and purpose of the technologies, we may collect this information with your consent or where otherwise permitted by law - you have the right to withdraw such consent and / or object to use of your personal information for direct marketing purposes. You may also be able to block or disable the loading of such tracking technologies through your email or device settings.
Some of the purposes above are necessary to allow us to perform our contractual obligations to you (including steps taken at your request prior to entering into any contract) and to enable us to comply with applicable laws and regulation. If you don’t provide all of the information we require this may mean we are unable to provide our products and/or services to you.
To the extent that we need your consent to use your personal information for the purposes described above, you explicitly provide your consent by confirming as such to us or our Business Partner / approving and submitting (or signing and returning to us or our Business Partner) the relevant form or confirmation, as appropriate. You have the right to withdraw your consent in such cases, but doing so may affect our ability to fulfil our contractual obligations or obtain and provide the products and services requested – see Part C below. Consents in relation to storage and access technologies such as cookies are managed separately – see our Cookie Policy.
We (M&G Advice) and M&G may also:
We are permitted to use your personal information for activities which we consider necessary for the purposes of our legitimate interests or those of a third party, unless those interests are outweighed by your own interests and rights relating to protection of your personal information. Before relying on legitimate interests, we carefully consider and balance any potential impact on you and your data protection rights. You have the right to object to processing of your personal information which is based on legitimate interests – see Part C.
In some cases, we process your personal data based on recognised legitimate interests, as permitted under UK data protection law. Recognised legitimate interests apply where the law identifies specific purposes that are considered sufficiently important to justify processing personal data without the need to carry out a balancing test involving your data protection rights. We may rely on recognised legitimate interests for the following purposes and only where the processing (such as sharing information within M&G or with relevant authorities or organisations) is necessary and proportionate for those purposes:
Where we rely on recognised legitimate interests, your rights under data protection law still apply (see Part C), although in some cases they may be limited due to the nature of the processing (for example, where this is necessary for crime prevention or safeguarding).
We may share your personal information within M&G and with our Business Partners, Marketing Partners and other third parties for any of the purposes set out in this Data Protection Notice. If appropriate, we may also need to pass on your personal information to financial crime prevention agencies and any legal, regulatory or government bodies.
As we, M&G, and some of our Business Partners and Marketing Partners are global companies, we might need to send your personal information to countries that have different data protection laws to the UK or the European Economic Area. These transfers will only be to countries in respect of which the European Commission and, where applicable, the UK Government has issued a data protection ‘adequacy’ decision, or to other countries, such as India or the United States of America, but only where appropriate safeguards have been put in place first. In more limited circumstances, we may also need to rely on a derogation under applicable privacy laws.
If you want to know more about these safeguards – like our use of the European Commission’s or UK’s Standard Contractual Clauses which govern the transfer of information outside of the European Economic Area and UK respectively – further information is available on request from privacy.team@mandg.com.
Notwithstanding the terms of this Data Protection Notice, we may disclose your personal information to third parties:
We will hold your personal information for as long as is necessary for the relevant purpose set out in this Data Protection Notice, or as long as is necessary to fulfil our legal and regulatory obligations, or for as long as you have signed up to receive (or haven’t opted out of receiving) direct marketing communications from us. It’ll always be in line with our data retention policy.
We or our Business Partners may retain personal information about you for statistical purposes (for example, to help us better provide our services). Where information is retained for statistical purposes it will always be anonymised, meaning that you will not be identifiable.
Depending on the product and/or service you have asked for, we may need to process your sensitive personal information, such as information relating to your health and medical history. We will only collect and use these types of data if the law requires or allows us to do so, such as where we need to process such data to protect someone’s vital interests or for a substantial public interest (for example, to safeguard a vulnerable person).
To the extent that we need your consent to process this type of personal information for the purposes described in this Data Protection Notice, you explicitly provide your consent by confirming as such to us or our Business Partner / approving and submitting (or signing and returning to us or our Business Partner) the relevant form or confirmation, as appropriate. If you don’t provide such consent, or later withdraw such consent, this may mean we are unable to offer you our full range of products or services, or to provide the products and services which are most appropriate for and tailored to your needs, or that we are unable to provide any products or services to you at all.
We may also rely on archiving, research and statistics legal grounds if permitted to do so for research and statistical analysis purposes.
We may process biometric identifiers (for example, a copy of your passport) or personal information relating to criminal convictions, offences, proceedings and investigations. We will do so with your consent, or where the law permits or requires it, such as where it’s necessary to meet our legal or regulatory obligations, recognised legitimate interests (see above) or for a substantial public interest (for example, prevention or detection of fraud or financial crime).
When it comes to how we use your personal information, you’ve got the right to:
You also have rights in relation to automated processing of your personal information in certain circumstances – see Part G below.
If you want to do any of these things, or would like an explanation as regards these rights, we’ve explained how you can get in touch in the Contact Us section.
We have appointed a Data Protection Officer who can be reached at the address shown in the Contact Us section of this document.
We may monitor or record calls or any other communication we have with you. This might be for training, for security, to help us check for quality or for monitoring compliance with the Financial Conduct Authority (FCA)’s Consumer Duty requirements.
If you give us personal information about another person (or persons), we’ll take that to mean they have appointed and authorised you to act on their behalf. This includes providing consent to:
If for any reason you are concerned as to whether you are permitted to provide us with the other person’s information, please contact us on the phone number below before sending us anything.
We (M&G Advice) and M&G may send you direct marketing communications by email, post, SMS, telephone and / or push notification, based on personal information that you have provided to us or to your financial adviser and / or that we’ve obtained from other sources (see Part F below) and / or from profiling that we have carried out (see Part G below).
If you’ve decided to opt in to receiving direct marketing communications from us by confirming as such to us or your financial adviser / submitting an online form indicating your marketing preferences / approving and signing the relevant form or confirmation as appropriate, we (M&G Advice), M&G and our Marketing Partners will continue to send these to you by the method you have chosen (electronic and/or non-electronic means including post) unless you change your mind.
In addition, we (M&G Advice), M&G and our Marketing Partners may use the personal information you provide to us, together with other information, to send you direct marketing by post, including introductions to products and services from carefully selected third parties.
If you decide to withdraw consent or opt out it’s easy to let us know as you can either unsubscribe from any emails/text messages we send you or, in relation to non-electronic direct marketing, write to the address shown in the Contact Us section or call us on 0800 000 000.
Please note that opting out of one method of marketing, such as emails, won’t mean you will be opted out of all marketing. You have the right to object to us using your personal information for direct marketing – see Part C above.
M&G may collect personal information about you directly from you, or from third parties, including:
The categories of your personal information we may obtain from such sources are: name, professional/business contact details, marketing preferences (including interests), geolocation, behavioural information (such as your use of our websites), information about your finances and employment information. We do this activity for the purposes set out in Parts A, E and G, including our legitimate interest in exploring ways to develop our business through profiling of potential customers / referrals / representatives of potential Business Partners (such as personalising how we communicate to you), market research and direct marketing opportunities. We also use this personal information to perform automated decision-making, profiling or data analysis, including to build, train and audit Artificial Intelligence models (see Part G below).
When we collect personal information from third party sources, established internal controls aim to ensure that the third-party source was permitted to provide this information to M&G and that we may use it for these purposes. You have the right to object to us using your personal information for direct marketing – see Part C above.
We (M&G Advice), M&G, our Business Partners, and our Marketing Partners may use your personal information to make automated decisions affecting you or to conduct other profiling (for example, marketing profiling – see below).
There will usually be human review or oversight in that process, but where we make a decision about you using solely automated processing of your personal information, and that decision has a legal or similarly significant effect on you, you have the right to:
You can exercise these rights by contacting us using the details set out above. In some circumstances, the law places additional restrictions on our ability to make such decisions, and we will only make such decisions where permitted by law.
To the extent that we conduct automated decision making activity as described above, we’ll provide you with further information at the appropriate time unless already provided in this privacy notice.
Artificial intelligence - We may use a variety of technology solutions to process your data, including Artificial Intelligence technology. These may be used to support provision of our services (such as appointment booking) and may include training Artificial Intelligence models with your data. Your data will be anonymised wherever possible prior to any model training. We will always strive to ensure that any use of Artificial Intelligence includes appropriate human oversight and is compliant with applicable laws and regulations. For more information on AI usage at M&G, please visit: AI usage – M&G plc.
Marketing profiling – M&G uses automated processes to help us provide more personalised marketing of our products/services. We create a marketing profile for you using information such as:
Our profiling process analyses this data to determine products, services or offers which we think you may be interested in, and the best means by which to contact you. Information we collect about you may be may be used, where permitted, in relation to marketing other products from our group companies.
Targeted advertising - we work with our Marketing Partners, including social media platforms like LinkedIn, Instagram and Facebook, to help us show relevant advertisements to existing and prospective customers and UK financial advisers and other UK finance professionals with whom we work and with whom we prospectively may do business. We may therefore use and combine your personal information together with information about other individuals, to help us (and our Marketing Partners who we share this data with) to decide what products, services and marketing may be of interest to you and / or to individuals with similar characteristics to you:
Depending on the type of data we share with our Marketing Partners for these activities, and how that data was collected, we may seek your consent for these activities where required by law. You can also object at any time to the use of your personal information for direct marketing purposes (see below). If you are a member of LinkedIn, Instagram or Facebook then you will also be able to log in, review and adjust how your personal information is used in advertising and cookies/pixels contexts.
Google remarketing services - this website uses the Google Ads remarketing service. We advertise to previous visitors to our website using third party websites including Google. We may advertise to visitors who haven’t completed a task on our site – for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to show ads based on someone’s past visits to our websites. Any data collected will be used in accordance with this Data Protection Notice, our Cookie Policy and Google’s privacy policy. With your consent, this website implements Google Analytics Demographics and Interest Reporting so we can monitor the visits to our site. You can set preferences for how Google advertises to you via our Cookie Policy, or using Google’s Control your ad experience - My Ad Center Help page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA, is the data controller for users of Google services based in the United Kingdom.
We and relevant social media platform Marketing Partner entities (such as LinkedIn, Google and Meta) may act as joint controllers of your personal information for certain targeted advertising activities. These entities may also act as independent controllers of your personal information for other advertising, analytics, security and platform improvement purposes. You should therefore also review their privacy information to understand how they collect, use and share personal information that we provide to them and that they collect through cookies, pixels and similar technologies that may be deployed on our websites.
Further information on LinkedIn’s use of personal information for custom and lookalike targeted advertising activities is here:
Further information on Meta’s use of personal information for custom and lookalike targeted advertising activities is here:
Further information on YouTube’s use of personal information for advertising purposes is here:
Further information on Google Ads services is provided above at “Google remarketing services”.
If you would like to exercise any of your rights under Part C of this Data Protection Notice, or if you require further information about how we handle your personal data, you can contact us using any of the methods below. We are committed to making it as easy as possible for you to raise concerns or make requests about your data.
Write to us at:
The Data Protection Officer
M&G plc
Customer Service Centre
Lancing
BN15 8GB
Call us on: 0800 000 000
Visit: www.mandg.com
Email: privacy.team@mandg.com
We take the privacy and protection of your personal information seriously. To ensure compliance with data protection laws, we
Write: Customer Service Centre, Lancing, BN15 8GB.
Phone: 0800 000 000, Monday to Friday, 08:00 – 18:00.
We will acknowledge the complaint within 30 days and we will handle your complaint in line with applicable laws and regulations.
If you’ve raised your concerns with our DPO but remain dissatisfied, you can refer your complaint to the Information Commissioner’s Office (ICO) – an independent authority that protects individuals’ information rights. Using this service won’t affect your legal rights. For those falling within EU GDPR’s scope, you are able to make a complaint directly to your relevant supervisory authority without lodging a complaint with us.
ICO - phone: 0303 123 1113 (or +44 16255 45700 if calling from abroad).
ICO - online: ico.org.uk
In this Data Protection Notice:
Business Partners means your financial adviser, our Appointed Representatives, service providers, accountants, auditors, IT service and platform providers, intermediaries, reinsurers, retrocessionaires, investment managers, agents, pension trustees (and other stakeholders), scheme advisors, introducers, selected third party financial and insurance product providers, and our legal advisers.
M&G means any affiliates of Prudential UK, including but not limited to Prudential Distribution Limited, Prudential International Assurance plc, PGDS (UK ONE) Limited, Prudential Life Time Mortgages Limited, M&G Global Services Private Limited, M&G Investment Group (a list of entities that form this group is available or on request by contacting us on the details above), M&G Advice Partners Limited and Prudential Corporate Pensions Trustee Limited.
Marketing Partners means our service providers, including advertising and media service providers such as LinkedIn (LinkedIn Ireland Unlimited Company), Meta entities (including WhatsApp, Facebook and Instagram – see here: https://www.facebook.com/legal/meta-companies), Alphabet Inc / Google LLC and its affiliated services (including YouTube, Google Ads and Google Analytics), intermediaries, pension trustees (and other stakeholders), scheme advisors, introducers and selected third party financial and insurance product providers.
Prudential UK means The Prudential Assurance Company Limited, Prudential Distribution Limited, Prudential Life Time Mortgages Limited, Prudential Pensions Limited, and M&G Advice Partners Limited as appropriate.
Version: August 2026.
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Cookie Subgroup |
Cookies |
Cookies used |
mandg.com |
eupubconsent, _dc_gtm_UA-xxxxxxxx, OptanonAlertBoxClosed |
1st Party |
www.mandg.com |
OptanonConsent |
1st Party |
myaccount.mandg.com |
XSRF-TOKEN |
1st Party |
global.mandg.com |
ASP.NET_SessionId, AWSALBCORS |
1st Party |
onetrust.com |
_ _cfduid |
3rd Party |
auth.mandg.com |
did_compat, auth0_compat, auth0, _csrf |
3rd Party |
cookielaw.org |
_ _cfduid |
3rd Party |
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Cookie Subgroup |
Cookies |
Cookies used |
pruadviser.co.uk |
_ga |
1st Party |
www.mandg.com |
sc.UserId, sc.ASP.NET_SESSIONID, RT, SessionCamTestCookie |
1st Party |
.pru.co.uk |
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx |
1st Party |
global.mandg.com |
s_cc, gpv |
1st Party |
mandg.com |
AMCVS_210BDD9D56D6C97D7F000101%40AdobeOrg, s_sq, _gid, _gat, _gclxxxx, __utmt, __utmc, __utmb, __utmv, test, _gat_UA-, __utmz, __utma |
1st Party |
videomarketingplatform.co |
AMCVS_210BDD9D56D6C97D7F000101%40AdobeOrg |
3rd Party |
ws.sessioncam.com |
sc.ASP.NET_SESSIONID, sc.InStr |
3rd Party |
These cookies are used to provide more relevant advertising when you visit external websites.
Cookie Subgroup |
Cookies |
Cookies used |
global.mandg.com |
AMCV_210BDD9D56D6C97D7F000101%40AdobeOrg |
1st Party |
mandg.com |
s_ecid |
1st Party |
assets.adobedtm.com |
sessioncookie |
3rd Party |
doubleclick.net |
IDE, test_cookie |
3rd Party |
dpm.demdex.net |
dpm |
3rd Party |
www.linkedin.com |
bscookie |
3rd Party |
ads.linkedin.com |
lang |
3rd Party |
everesttech.net |
everest_g_v2, ev_sync_dd, everest_session_v2 |
3rd Party |
linkedin.com |
li_gc, UserMatchHistory, bcookie, AnalyticsSyncHistory, lang, lidc |
3rd Party |
demdex.net |
demdex |
3rd Party |
adsrvr.org |
TDID, TDCPM |
3rd Party |